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Online Education - Learning Styles

Making the Switch to Online Education

Making the decision to move your hospital, therapy clinic, or organization from traditional classroom-style education to education delivered online can be daunting – How will we deliver it? Who will teach the courses? Will we need fancy systems and equipment? Will we handle continuing and professional education or just company training programs? All of these and many more relevant questions will come up. The questions can be overwhelming and the possible answers even more confounding. So, we’ve put together this quick checklist of what to expect when making the switch, and what to look for in your online continuing/professional education solution.

Delivery Mechanisms and Learning Styles

These days, there are many delivery mechanisms for online courses – text based, slideshow based, webinar style, video conferencing solutions, and video based. Each of these methodologies has different benefits for different learning styles. Text based courses provide for those who learn best by visual self-study, while webinars allow for the social or auditory learners, and video courses provide for those who want the engagement of a webinar, but need a more flexible option. Most of the available course styles heavily focus on one or two of the different learning types, rarely does an online course meet the needs of the three or four major learning styles – visual, auditory, kinesthetic, and social. Knowing each of the learning styles among your team can be impossible, so how do you choose one to fit the needs of your entire staff?

Speakers, Presenters, Educators & Accreditation – Oh My!

The process of hiring a training staff, or booking outside educators for your team learning opportunities presents many challenges, and can be very expensive. When hiring a training staff for your hospital or therapy clinic you will need educators with many different backgrounds, from Physical Therapists, to Speech-Language Pathologists, you’ll need several trainers and educators to provide rich and fulfilling education to all departments. You can book outside educators, but timing becomes key for your therapy staff to be able to participate.

One of the greatest challenges to in-house educational content though is course accreditation. Each profession and in some cases each individual state carry their own rules and regulations for continuing education. Obtaining continuing education approval is a necessary part of providing such courses, but the time and energy involved is extensive, and hard to measure.

What about Course Administration?

Many teams choose to use a Learning Management System (LMS) to administer and manage education. An LMS will house your education, allow you to administer tests, and even report on system activity. LMS’ come in a variety of options including, cloud based, pay by the user, pay by features, and even free, open source. When it comes to finding what is right for your team consider the staff you currently have to administer the tool, whether IT will need to be involved during implementation and most importantly what types of content you have on hand to stock it. You’ll also need to verify that your course format and delivery method is accepted by the LMS you choose.

Putting It All Together

In the end you’ll need content (and lots of it), a tool to administer and mesure the understanding of your course content, and plenty of speakers and educators to deliver new and engaging content. The CEU360 solution addresses all of these needs for therapy and rehab teams, all within one easy to access, always on, system.

The CEU360.com Course DifferenceThe CEU360.com Content Cinema allows course participants to see and hear the instructor, see slides and visual aids on screen, interact with the instructor, watch demonstrative videos, and pause for hands-on-learning opportunities. Meeting all four of the learning styles mentioned above the Content Cinema provides the most engaging style of online presentation available. With over 400 hours of available video based education, your team is sure to find something that interests them. In addition to the available content we offer, we enable your team to create the additional content you’ll need such as, orientation programs, ongoing team training, compliance education, professional development, and even company culture or townhall content.

Our accreditation specialists work to ensure each of our courses are approved for the appropriate professions, and our team of professional content reviewers ensures each of the courses we offer will meet the learning needs of therapists. We offer courses for Physical Therapy, Occupational Therapy, Speech Therapy, Massage Therapy and Athletic Training professionals across the US.

Our Learning Management System comes equipped all the tools you need to ensure success within your team, including course comprehension management, accreditation management, reporting and more. So if you’re looking for more than just a shell-tool, then the CEU360.com complete educational solution is for you!

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3 Keys for Effectively Aligning Learning Goals to Business Objectives

When choosing the educational solution for your team it is important for companies to focus on business objectives  you can meet, or challenges that education can empower you to overcome. Many of the challenges large therapy companies face such as disconnection from front line therapy staff, employee turnover, providing visible opportunities for growth, and maintaining current compliance training goals, can all be addressed with the right combination of education and learning management tools.

Internal Communication

Many therapy companies are geographically spread out, and disconnection from front-line therapy staff can occur quickly. Problems that arise from this disconnect include lowered employee engagement, and increased turnover, and a feeling of alienation for these therapists. Such problems are amplified if your company provides home health services, contract therapy services, or outpatient rehab services. because of the simple geographical challenges companies face in uniting their internal brand and communications. An effective new hire and on-boarding process can help to strengthen your organization’s initial brand, and continuous training that reflects consistent attention to detail and company messaging will help maintain the long-term success of the team. A couple of questions to consider as you align your employee training programs to employee engagement are:

  • How do we consistently deliver the same company message and image to our team, year after year, and for each new hire?
  • How can we incorporate the brand into the fabric of the learning system, making it unique to our organization?

An increase in available online tools means companies have more options for providing consistent messaging to teams, including cloud based learning solutions, video based courses, and the development of specialized training programs. Using technology to provide impactful continuous employee training an employeer can strengthen your connection to the team, no matter how geographically disconnected they are.

Employee Performance

Employee engagement and lack of professional development opportunities are at the center of many employee turnover and retention challenges. A disengaged employee is five times more likely to quit an organization than an engaged employee. Five times! This makes access to engaging education, which provides the information they need to successfully do their jobs, while providing opportunities for professional advancement is priceless in the healthcare industry, where the jobs are a-plenty. Many employees site the reasons why they leave as three fold:

  • Lack of Advancement Opportunities
  • Lack of Support / Challenge
  • Lack of Communication / Leadership

So how do you address these challenges head on through education? Give them the information they need to do their jobs well from the start. Strengthen their commitment to succeed by allowing them to  advance their knowledge through challenging educational opportunities. And, develop consistent company level communication.

As we explored above, employee engagement can be increased with effective on-boarding programs, and continuous company training and communication. Providing education is a great start, but without proper alignment between education and the goals of both the individual and overall business strategies and objectives, the potential results crumble. Companies can align their education to company goals by thinking terms of individual employees, and both the soft and hard skills they need to advance to the next level. Understanding what information/education employees at all levels need is the first step to creating and delivering impactful, empowering education. So as you assess your learning needs you must ensure your potential solution:

  •  Allows you to create your own content to meet your business needs/ objectives.
  • Provides a vast array of clinical education opportunities to meet the needs of your team, no matter what their specific specialty may be.

Maintaining Compliance

The negative impacts of not maintaining regulatory compliance can be costly – lost work, fines and legal actions are just a few of the potential consequences. Even if you have the education available, can you track it? Can you report on the completion of the courses? Better yet, can you mesure the success of the participant’s understanding of the course material? Answering “no” to any one of these questions can be just as costly as not providing any compliance training activities at all! Many organizations have a plethora of policies or procedures concerning regulatory compliance, but few have an effective means of tracking compliance training activities on an ongoing basis. Some companies claim to have a “magic pill” solution for tracking and measuring compliance training through Learning Management Systems (LMS). However, in many cases their LMS is clunky, outdated, and while it can provide thousands of different types of reports, still doesn’t report on the things that matter to your business. Your compliance management tool or LMS should be simple, easy to use, and display just the information that is useful to you:

  • Did my team complete their required training? 
  • Did they understand the training?

In most cases the answers to these questions are all you really need to report on continuing competency activities. Fancy reporting that requires a degree in rocket science is just not necessary, and makes managing the solution more burdensome than useful.

Your Turn…

Now I’m turning it over to you! What are some business challenges you’ve been able to address head on using education as the solution?

Does your current education solution allow you the flexibility to address your business challenges?

 


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CEU360 Newsletter - April 2013

 

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