| 1-800-554-2387


Author Archives

Recent Health Articles: Say Good-Bye to Passive Modalities & More!

Latest Health News Updates

Top Health Updates:

#1Farewell Heating Pad & Ultrasound: They Don’t Help Says APTA

You may have read in recent health articles about the growing debate over passive modalities. What’s the fuss all about? The American Board of Internal Medicine (ABIM) Foundation’s Choosing Wisely® organization works to spark conversations between providers and patients to ensure the right care is delivered at the right time. Participating organizations have created lists of “Things Providers and Patients Should Question” which include evidence-based recommendations to guide decisions about the most appropriate care based on a patient’s individual situation.

The APTA has just released the “5 Things Physical Therapists and Patients Should Question”, and some of the recommendations may surprise you:

#1. Say good-bye to heating pads, ultrasound and other passive modalities. The number one recommendation by the APTA: Don’t employ passive physical agents except when necessary to facilitate participation in an active treatment program.

Read the remaining 4 recommendations here.

#2Shortage of Occupational Therapists and PTAs in the Workforce

Nearly 10 million Americans are unemployed so it may seem premature to worry about labor shortages. But the retirements of baby boomers and low replacement rates suggest that employers will have difficulty filling many openings in the near future. And, among the top of the list are OTs and physical therapy assistants.

#3Advanced Dementia Patients Often Given Unhelpful Meds

A new national analysis of U.S. nursing home prescription patterns says that more than half of people with advanced dementia are prescribed medications that are of questionable benefit.

#4Speech Therapy, Developmental Support for Premature Babies

They may not be able to talk yet, but the premature babies at Royal Women’s Hospital are seen by speech therapists who help parents understand their children’s early forms of communication and establish healthy feeding patterns. Read More

More News & Recent Health Articles:

Adults Over 45 Not Meeting U.S. Muscle Strengthening Guidelines

Although there is mounting evidence that muscle-strength training provides key health benefits, most middle-aged and older adults in the United States don’t engage in this type of exercise, according to new research. In fact, less than one-quarter of adults over 45 meet the muscle-strengthening recommendations set by the Department of Health and Human Services.

U.S. Waistlines Keep Growing, With Women Leading the Way

Americans’ belt size continues to inch up, and women’s waistlines are widening faster than men’s, according to new government research.

Heart Docs Don’t Recommend Routine ECGs for Young Athletes

According to an American Heart Association news release, U.S. cardiology experts recommend doctors use a 14-point checklist rather than an electrocardiogram (ECG) when evaluating young people for underlying heart disease that could result in sudden cardiac arrest.

New Therapies for Parkinson’s Patients

A week before, Mary Jane Lutton couldn’t walk and bend to pick up something without falling over. But on this day at St. Luke’s Physical Therapy office in Bethlehem, the 63-year-old walked confidently, bent, picked up a ball and kept moving forward. How? Lutton, who has Parkinson’s disease, has started to regain some mobility and speech clarity thanks to two new intensive therapy programs.

Backpacks are Back-Healthy if Used Right

Here’s some good news for back-to-school: Backpacks are good for your kids’ backs. With so much focus on the damage that backpacks can cause, it’s easy to forget that they were meant to lighten a load by distributing weight among some of the body’s strongest muscles. When sensibly packed and worn with two straps over both shoulders, they do that. Now, here’s the bad news: In real life, where backpacks are overstuffed, thrown over one shoulder and allowed to drag along a kid’s backside, they’re trouble. Read More.

Speaking Up for Speech Therapy: The 14 Best SLP Blogs

Did you know that many SLPs take the time out their busy schedules to share their speech therapy ideas with others online through their blogs? Here’s a list of the top 14 SLP blogs.

Give Us Your Input!

What do you think about the latest health news? Are there any recent discoveries that surprise you? Pique your interest? Are a cause for concern? Share your comments below.

CEU360 to Deliver Robust Learning Management Solutions for ONR’s Healthcare Team


September 16, 2014 partners with ONR, Inc. to provide one of the most advanced team learning management solutions available.

Adding to their growing list of clients, has recently announced a contract signing with ONR (Orthopaedic and Neurological Rehabilitation, Inc.). The new alliance provides ONR’s employees with 24-hour access to’s learning management solutions including over 650 hours of elite continuing education courses.’s sophisticated learning management system contains a continually growing education library of on-demand video seminars and webinars. Utilizing the advanced system is a convenient way for ONR’s team to comply with both mandatory state licensing and compliance regulations. Maria Gilman, National HR Generalist for ONR, states, “We’re excited to offer our valued therapists this unique opportunity to acquire their continuing education credits as we are committed to provide quality care for both our patients and our health care partners.”

When asked about the new partnership, DeAndrea Laub, Director of Operations for, responds, “The partnership between and ONR is a perfect fit. Our focus has always been on superior customer service and an unwavering commitment to continually advancing our products. Likewise, ONR is a leader in rehabilitation services due to their unique focus on quality and innovation. Together, we’ll facilitate a flexible, custom-made learning environment for ONR’s rehab and support staff.”

About ONR

ONR is recognized as one of the nation’s leading quality contract rehabilitation companies providing a complete range of Physical Therapy, Occupational Therapy and Speech-Language Pathology services to healthcare facilities, hospitals, clinics and home health agencies.

About provides state-of-the-art learning management solutions for healthcare teams, combining elite continuing education and regulatory compliance training with technologically-advanced content delivery and learning management solutions. To learn more about, visit or call 1-855-2CEU360.

Nutrition CEU Courses for Fruit & Veggie Month

September is Fruit & Veggie Month, a time to focus on increasing consumption of healthy plant foods loaded with nutrients. For helpful tips on healthful eating, utilize our nutrition CEU courses and the resources below.

Why should you focus on nutrition education?

Nutrition CEU Courses for Fruit & Veggie MonthConsider these alarming statistics:

  • More than one-third of U.S. adults are obese.
  • The obesity rate in American children has tripled over the past 30 years and their expected lifespan is now less than their parents.

In addition, healthy eating is associated with reduced risk for many diseases, including several of the leading causes of death:

  • heart disease
  • cancer
  • stroke
  • diabetes

The evidence is overwhelming – eating healthy foods like fruits and vegetables can go a long way in preventing chronic disease and premature death. So, how can you and your patients eat healthier?

Be intentional about increasing consumption of plant-based foods:

  1. Add one more fruit or vegetable per day to your breakfast, lunch or dinner.
  2. Try a new recipe. Search Pinterest for healthy recipes. Just because a food is “healthy” doesn’t mean it has to taste bad!
  3. Drink fruit or vegetable smoothies.
  4. Use dips and spreads with raw veggies. The closer a food is to its original form (raw), the greater the amount of nutrients. (Cooking foods decreases their nutritional value.)
  5. Eat a rainbow of colors! Why? One word: phytochemicals. These are naturally-occurring plant substances that provide health benefits beyond those that essential nutrients (vitamins and minerals) can provide. For example, the anthocyanin that gives berries their red and blue hues are particularly heart-healthy and can help reduce high blood pressure.

To learn more about healthy eating, check out our nutrition CEU courses:

Warding Off Obesity As We Age: Update On The Role of Nutritional Exercise*

This Seminar-on-Demand is 3 contact hours in length:

Hour 1

  • Mortality
  • Health effects of obesity
  • Hypertension
  • Insulin rejection
  • Metabolic Syndrome
  • Diabetes Mellitus

Hour 2

  • Portion control
  • Causes of obesity
  • Research on calorie restricted diets
  • Energy processing and storage
  • New theories of causes: Obesity

Hour 3

  • Glycemic Index
  • What’s so good about fiber
  • Review of different diets
  • Exercise efficiency and food suggestions

Nutritional Importance in Heart Failure Patients*

This course presents a comparative view of nutrition as it relates to the treatment of disease. There is an emphasis on the evaluation of current nutrition in the US as well as the current theories on digestion/absorption and cellular metabolism of macronutrients in weight management.

Applications of nutrition interventions and exercise are discussed for obesity and obesity related complications including cardiovascular disease, hypertension and Type 2 diabetes.

Additional Nutrition CEU Courses: 

Additional Tips to Increase Consumption of Fruits and Veggies:


Preparing Watermelon:

Fruit and Veggie Month

Using Sweet Potatoes:

Fruit and Veggie Month

Preparing Bell Peppers:

Fruit and Veggie Month

Storing and Using Pineapples:


*Check your state’s approval status in the state specific course catalog for your profession.

3 Reasons to Create & Store Employee Videos via a Secure Cloud LMS

3 Reasons to Create & Store Employee Videos via a Secure Cloud LMSGone are the days of classroom learning and DVDs. With today’s technology, employers are turning to a more mobile learning experience, utilizing laptops, tablets and mobile phones for online learning. But, this still doesn’t change the fact that the most effective onboarding programs include custom employee videos:

  • New employee orientation video
  • Sexual harassment training video
  • Safety/OSHA training video
  • Job training (or re-training) video
  • Retention or employee engagement video
  • Continuing education videos for licensed healthcare employees

If your company already has these or other employee videos, ask yourself one important question: Is my proprietary company content accessible to outside users including my competitors?

3 Rules for Corporate Videos:

1.)    You do not want to share your employee videos using a public forum such as YouTube or Vimeo. It is better to protect your company’s proprietary data using a more secure online cloud, limiting access to outside users.

2.)    You do want to make sure you are able to track your employee’s learning and retention of the material. Don’t simply email a URL or embed a video link into your company’s website and expect your employee to watch the entire video and absorb the material. You need to be sure to assess the employee’s learning and re-teach material when appropriate.

3.)   You do need to keep adequate records to document training and retraining, especially when it pertains to compliance training for federal or state laws (sexual harassment training, OSHA/safety training, etc.)

3 Reasons for Healthcare Companies to Utilize a Secure Cloud for Delivering Employee Videos, Assessing and Documenting Learning:

A learning management system (LMS) is a cloud-based, content-publishing platform that allows employers to create online educational and training content for their employees – including employee videos – with customized company messaging, continuing education, initial onboarding content and retraining materials. But, why use an LMS versus software or a public domain?

#1 –Consolidation of All Employee Training into One System

One big obstacle for administrators is providing quality training to their healthcare providers and simultaneously educating non-clinical staff. (The training supplied to the administrative staff is quite different than the training provided to licensed therapists.) This often leads to storage problems with multiple manuals, DVDs, or software programs which must be installed on several different computers or databases. With a customized LMS, you can consolidate all training content for all employees into one central location regardless of the teaching format – text, video, audio, slide presentations, etc.  Plus, the centrality of teaching information allows you to easily update the existing content, add new content in a very short period of time, and it increases accessibility to the materials on an out-of-office device such as a personal computer, tablet or mobile phone.

#2 – Higher ROI: An LMS Saves Money

Companies save money using virtual classrooms via an LMS because they create an opportunity for “on demand” education. This, in turn, decreases expensive software costs as well as time spent away from work. Furthermore, the learning management system allows businesses to save on administrative and paperwork costs by managing all their employee training materials in a central online database. Thus, the training content can be reused to train new employees or to provide continuing education for licensure renewal of credential healthcare staff on an as needed basis.

#3 –Increased Competency and Accountability of Staff

An LMS will allow course content to be bundled with online tests, enabling administrators to easily gauge learning levels. This encourages self-paced learning and increases knowledge retention as the information is acquired at the employee’s own level of comfort. Furthermore, individualized certificates of completion can be created and saved within the customized LMS to document and validate the employee’s education and competency with the learning material, protecting both the healthcare employee’s licensure and the facility’s regulatory requirements.

My company does not currently own proprietary employee videos. How can I create this type of customized content?

CEU360 can help you develop and deliver high quality, media-rich employee videos. We have the ability to create new content within a matter of days – not months or even weeks! Our expert content design team can work with you to create custom education and company training programs. We can tailor your online learning, with custom branding and custom content to meet the individual needs of your business. In addition, our learning management system is specialized for healthcare facilities, providing a secure “one-stop” employee training application for delivering, administering, documenting, and tracking online education including all regulatory compliance training and continuing education courses for licensed healthcare employees.

Contact us today to schedule your free demo of our robust learning management system and see for yourself how we can enhance your employee training program.

Recent Health Articles Trending on Social Media

Latest Health News Updates

Top Health Updates:

#1The Terminator 30 Years Later: Cyborg Science Now

The film The Terminator was released on October 26, 1984. The plot involved a “cyborg” assassin (Arnold Schwarzenegger) who was programmed to hunt down a woman named Sarah Conner. At the time of the movie release, the possibility of cyborg technology seemed far-fetched and fantastical. But, cyborg technology is no longer considered science fiction. Instead of programming assassins, however, the cyborg research is bringing tangible progress toward real-life electronic skin, prosthetics and ultraflexible circuits, and could aid in the treatment of a variety of conditions including serious neurodegenerative diseases such as Parkinson’s.

This form of cyborg technology – termed “nanoelectronics” – was recently unveiled by scientists at the 248th National Meeting & Exposition of the American Chemical Society. See the video here!

#2APTA Members Receive an Extra Discount on School Supplies

Members of the American Physical Therapy Association (APTA) can save on all online or in-store purchases at Office Depot. To start saving, you can download a store discount card or shop online here.

#3Why So Many Kids Can’t Sit Still in School Today

The CDC tells us that in recent years there has been a significant jump in the percentage of young people diagnosed with Attention Deficit and Hyperactivity Disorder, commonly known as ADHD. But, why? Angela Hanscom, a pediatric occupational therapist, suggests one very common overlooked reason here.

#4Growing Debate Regarding Neck Manipulation Therapy

In the past few years, a debate has been ongoing in which experts argue over the advantages versus the disadvantages of neck manipulation. Continuing the debate, a recent statement published by the American Heart Association says there is an association between stroke and therapy involving neck manipulation, although they are unable to confirm whether neck manipulation causes stroke or not. Past research has reported that neck manipulation is associated with a risk of cervical artery dissection, a form of arterial tear that is believed to be an important cause of stroke in young and middle-aged adults. However, on August 8, 2014 the APTA challenged the American Heart Association statement. (Read the APTA’s response here.)

Therapists, weigh in on this discussion: How do you feel about neck manipulation? What studies support your position? 

More News & Recent Health Articles:

6 Signs of a Good Occupational Therapist

Parents Magazine recently published what parents should look for when their child needs the services of a pediatric occupational therapists.

Idaho Stuttering Clinic Gives People a Voice

This August, the Northwest Center for Fluency Disorders at ISU combined counselors with speech and language pathologists in a joint effort to help nine clients from throughout the U.S., ages 12 to 34, deal with their lives as people who stutter. Graduates of the workshop were required to give a final speech afternoon to close out the collaborative effort, and their comments spoke volumes about the way fear of stuttering can steal someone’s life and freedom. Read their heart-felt and touching words.

Research Breakthrough: Lack of Vitamin D Doubles Dementia, Alzheimer’s Risk

In the largest study of its kind, research suggests that older people who do not getting enough vitamin D may double their risk of developing dementia and Alzheimer’s disease. The study found that people with low levels of vitamin D had a 53-percent increased risk of developing dementia and those who were severely deficient had a 125-percent increased risk compared to participants with normal levels of vitamin D.

If you cannot view the video above, click here.

Therapy Dog Helps 6 Year Old Boy Move His Arm Again After Brain Surgery

At just the right moment, a dog named Tank gave a 6 year old boy the motivation he needed to get moving again. The boy had a stroke during his surgery in July, and in the 10 days that followed, he couldn’t move his left arm at all. His arm remained motionless during his first three sessions of physical and occupational therapy at Akron Children’s Hospital — but at his fourth session on July 28, a friendly, food-focused therapy dog named Tank entered the room. What happened next was nothing short of amazing!

21 Self-Care Tips to Save Energy & Ease Life With Chronic Illness

Sometimes, even the simplest of tasks may seem daunting. Especially for people living with a chronic illness, or those just coming home after hospitalization, weakness, limited joint motion, compromised breathing, and decreased endurance are common. But, an occupational therapist has listed 21 strategies to help chronically-ill patients conserve energy and complete their daily tasks and self-care effectively.

How Massage Therapists Can Effectively Work with Wheelchair-Bound Clients

There are more than 1.7 million people in the U.S. who depend on wheelchairs and scooters to get around. Most of these people are over the age of 65, which means performing therapeutic massage on them requires specific knowledge about how to work with geriatric clients, as well as clients with mobility issues. Here’s what you need to know.

Give Us Your Input!

What do you think about the latest health news? Are there any recent discoveries that surprise you? Pique your interest? Are a cause for concern? Share your comments below.

CEU360 to Provide Online Continuing Education Courses and Compliance Training Content for Camellia Healthcare


August 12, 2014 announces a new partnership with Camellia Healthcare to provide online continuing education courses and compliance training content via their sophisticated learning management system., with the most advanced team learning solution available, has announced a new partnership with Camellia Healthcare. The new affiliation allows Camellia the ability to implement a superior and cost-effective learning environment where healthcare employees have 24-hour, 7-day-per-week access to’s state-of-the-art learning management system and online continuing education courses.

When asked about the new contract, DeAndrea Laub, Director of Operations for, responds, “We’re excited to offer our unparalleled customer service and premiere educational content to the entire team at Camellia Healthcare. Our ability to deliver over 650 hours of video-based online continuing education courses with over 400 hours of content centering on geriatric, orthopedic and hospice care makes the partnership a perfect fit. will facilitate a flexible, streamlined and customizable learning environment for Camellia’s rehab and support staff.”

About Camellia Healthcare

Camellia Healthcare provides high quality home health, hospice care and private duty service. Their team of healthcare professionals includes physical therapists, occupational therapists, speech therapists, nurses, aides and social services. Camellia’s patients and their families can live each day in comfort and to the fullest extent possible knowing they are in good hands with Camellia’s team.

About combines a technologically advanced content delivery system and cutting-edge learning management system to produce the most innovative team learning solution available. To learn more about, visit or call 1-855-2CEU360.

Download PDF
Download Press Release

World-­Renowned Andrews Research and Education Institute and Partner to Provide Elite CEU Online Classes


August 1, 2014, the leader in online continuing education, and the Andrews Research and Education Institute, serving the campus of the Andrews Institute, renowned Orthopaedics & Sports Medicine Center of the nation s top professional athletes, have partnered to offer elite CEU online classes for rehabilitation professionals and athletic trainers.

Keeping strong to their commitment of providing high-quality online continuing education courses at affordable prices, announced a new partnership with the Andrews Institute. The two join forces to distribute elite CEU online classes on and, the company’s corporate university division.

Continuing education courses presented by James Andrews, M.D. and associates will be available for purchase through Dr. Andrews, author of Any Given Monday and founder of the Andrews Institute, is the team physician for Alabama, Auburn and the Washington Redskins, and has treated some of the nation’s most famous professional athletes including Adrian Peterson, Jack Nicklaus, Drew Brees, Robert Griffin III, Michael Jordan and more. Now PTs, PTAs, OTs, OTAs, athletic trainers and other health professionals can acquire their CEUs by taking courses taught by the nation’s most prominent Orthopaedic and Sports Medicine physician.

DeAndrea Laub, Director of Operations for, speaks of the new partnership: “We are thrilled to offer new CEU courses from the Andrews Research and Education Institute. While we already have over 650 hours of accredited elite CEU courses for therapists and athletic trainers, the Andrews repertoire will be a great addition to our growing library. And just like our current course offerings, health professionals can complete their required CEUs right in the comfort of their own home on any device.”

Renowned Orthopaedic and Sports Medicine physician, Dr. James Andrews, says, “We are pleased to partner with and to provide elite educational content for rehabilitation and athletic professionals. This content will generate new techniques, technology and methodologies to immediately implement in direct patient care and improve the lives of people of all ages.”

Rehabilitation professionals and athletic trainers can expect to see the new content on as early as fall 2014. 

About and is a leader in providing elite CEU online classes for Physical Therapists, Physical Therapist Assistants, Occupational Therapists, Occupational Therapist Assistants, Speech-Language Pathologists, Athletic Trainers, Massage Therapists and Certified Strength and Conditioning Specialists. is the company’s corporate enterprise solution. To learn more, visit, or call 1-800-55-4CEUs.

About the Andrews Research and Education Institute

We provide doctors, residents and fellows hands-on training in the latest surgical techniques. Advanced technology and full connectivity throughout AREI impact how doctors learn about and successfully treat injuries and disorders. Participants can learn both by watching and following live procedures as they are broadcast into our conference rooms and laboratory.

AREI has a network of physicians that provide expertise and counsel to others across the country and internationally to help those in need receive the best medical care for their respective conditions. We offer training throughout the year to physicians, residents, interns, and visiting medical personnel located throughout the United States and abroad. In addition, AREI has passes nearly 16,000 square feet of dedicated research laboratories and education and conference facilities. AREI houses three distinct research laboratory facilities instrumented with state-of-the-art research instrumentation.

AREI has established an ACGME Accredited Sports Medicine Fellowship Program. The fellowship program is a post-residency training program that prepares Fellows to be the leaders in the field of orthopaedic sports medicine for the remainder of their careers.

Download PDF
Download Press Release

The Latest Physical Therapy Tools: Angry Birds Game and Chocolate!

Latest Health News Updates

Top Updates:

#1New Physical Therapy Tools: Smart Tablet and Angry Birds to Help Kids with Rehabilitation

A smart tablet and the Angry Birds game serve as the latest physical therapy tools to help kids with disabilities. Children use the program to help with repetitive rehabilitation sessions. Watch the video here.

#2Should You Give Your Patients Chocolate Before Therapy?

Results of a new study reveal that the one of the best physical therapy tools just might be chocolate! PAD (peripheral artery disease) patients who ate dark chocolate were able to walk for an average of 17 seconds longer and almost 12 meters (39 feet) farther than they did before eating the dark chocolate. Based on these findings, senior study author Dr. Francesco Violi, also of the Sapienza University of Rome, says “polyphenol-rich nutrients could represent a new therapeutic strategy to counteract cardiovascular complications.” Should you give your patients chocolate?

#3How 29 Minutes of Massage Therapy Changed a Life

On January 5, 2012, a mother and five of her children were in their minivan stopped about 10 cars away from a red light. She was one and a half car lengths away from the car in front of her. Her two-year-old had just woken up and they all had turned around to give the child attention, when they were hit from behind and then shoved forward to hit the car in front of them. The driver was texting while driving and the approximate speed was 55 miles per hour on impact… Read the rest of the story and discover how 29 minutes of a massage therapy protocol helped this woman after her terrible accident.

#4Aquatic Therapy Pools Closing Down In Spite of Benefits to Patients

Though the benefits of aquatic therapy are well established, it’s becoming less available to patients in Central New York. These specially equipped, heated pools have been gradually closing down for the past several years. But why?

More News:

Protecting Athletes From Concussion an ‘Ethical Obligation’

Doctors have an “ethical obligation” to educate and protect athletes from sports concussion, says a new position paper from the American Academy of Neurology (AAN). The position paper calls on doctors to make protecting the future mental and physical health of young athletes a top priority. How does this affect therapists and other health care providers?

You’ll Never Guess Which State Just Became a Haven for Painkiller Abusers

This is the only state that doesn’t have a prescription drug registry, and according to many, it has become a hotspot for doctor shopping—getting prescriptions from multiple physicians—and prescription drug abuse.

Get a Grip! New Wrist-Mounted Device Augments the Human Hand with Two Robotic Fingers

Twisting a screwdriver, removing a bottle cap, and peeling a banana are just a few simple tasks that are tricky to pull off single-handedly. Now a new wrist-mounted robot can provide a helping hand – or rather, fingers. Researchers at MIT have created a robot that enhances the grasping motion of the human hand. The device is quite amazing! It works with biomechanical synergy, which “teaches” the robot to assume a certain posture that the human expect the robot to take.

Walking Keeps OA Limitations Away, But How Many Steps Per Day Are Needed?

Walking a certain number of steps each day might protect adults at risk of knee osteoarthritis from developing mobility issues, such as difficulty getting up from a chair and climbing stairs, according to a new study. But how many steps per day are needed to prevent mobility issues? Is it 10,000 steps, 6,000 steps or 3,000 steps?

OT Researcher Designs Program to Help Keep Seniors in their Homes

Chiung-ju Liu, OTR, PhD, an assistant professor of occupational therapy in the IU School of Health and Rehabilitation Science at Indiana University-Purdue University Indianapolis, designed a 10-week “3-Step Workout for Life” exercise program to help older patients regain muscle strength and maintain independence.

Drug-Resistant Superbug Increasing in Southeast U.S. Hospitals

Community hospitals in the southeastern United States have seen a fivefold increase in the number of cases of a dangerous drug-resistant superbug during the past five years, according to a new study.

Best Beverages for Kids to Drink in Hot Weather

The best way to prevent dehydration is to make sure kids get plenty of fluids when they’re physically active, especially in the hot weather. Many parents stock up on sports drinks as they promise the “ultimate hydration.” But, the average child does not need the nearly eight teaspoons of sugar that each 20-ounce bottle contains. So, what should kids be drinking while playing in the heat?

Give Us Your Input!

What do you think about the latest health news? Are there any recent discoveries that surprise you? Pique your interest? Are a cause for concern? Share your comments below.

Everybody Deserves a Massage Week: How to Market Your Massage Therapy Practice & Lend a Helping Hand

July 13th through July 19th is “Everybody Deserves a Massage Week” – the perfect time to market your massage therapy practice and help others who are less fortunate.

Everybody Deserves a Massage WeekThe Associated Bodywork & Massage Professionals (ABMP) is celebrating “Everybody Deserves a Massage Week” during the week of July 13th-19th, a time for massage therapists nationwide to lend their helping hands and raise awareness of the benefits of massage, bodywork, and somatic therapies.

How does “Everybody Deserves a Massage Week” work?

Massage therapy professionals take a few hours during the week to help those less fortunate, while at the same time promoting their own practice and the massage therapy profession.

What are the benefits of participating?

#1. Helping others. You’ll receive the satisfaction of making a difference in someone’s life who could greatly use your help.

#2. Exposure. Participation in community events, charity events, or health fairs is a great way to gain exposure for your massage therapy practice and make important contacts in your area.

How Can I Get Involved?

There are many ways to get involved in “Everybody Deserves a Massage Week”. But, it may take a little planning on your part. The following marketing suggestions from the ABMP can help you promote your massage therapy practice during this special week. And, many of these options provide excellent opportunities to promote discounts or first-time client offers.

  • Create specialty offers for healthcare and hospice workers, students, police officers, firefighters, or teachers.
  • Donate a massage session to be auctioned for charity.
  • Offer onsite massage for employees at local businesses or charity organizations (examples: animal shelters, food banks, hospices, hospitals, nursing homes, etc.).
  • Offer free or discounted chair massages at community events such as: convention centers, cultural events, health fairs, etc.
  • Provide discounts to senior citizens.
  • Support the troops. Offer discounts to active duty and retired members of the military.
  • Donate a percentage of your profits on one day to a local charity group. Advertise your support to increase support on your charity day.
  • Raise donations of items for local women’s or homeless shelters (toiletries, clothing items, food, etc.).
  • Volunteer at a local bike race, charity walk or marathon.

Want to learn more?

Our massage therapy continuing education course, Marketing Essentials for Healthcare Professionals, will instruct you on fundamental marketing skills for your massage therapy practice.

At the conclusion of this course, you’ll be able to:

  • Identify your target market
  • Recognize why a customer needs to utilize your services in comparisons to the services of your competitor
  • List 3 ways to build trust between you and your customer
  • Identify the 9 ways to find customers
  • Determine the appropriate utilization of marketing tools including blogs and social media as well as traditional and offline methods of marketing and creating income streams

See more massage therapy continuing education courses here.

Massage Therapy Promo

[1] ABMP

HIPAA Law: What You Need to Know

10 questions and answers about HIPAA law

HIPAA Law: What You Need to Know1. What is HIPAA law?

2. Who is a covered entity?

3. How do I know if my business is considered a “covered entity”?

4. What qualifies as “Individually identifiable health information”?

5. Who is not required to follow HIPAA Privacy and Security Rules?

6. What are the most common HIPAA violations?

7. How is HIPAA law enforced?

8. How do you file a HIPAA complaint?

9. What is the penalty for a HIPAA violation?

10. How can I ensure my facility is HIPAA compliant?

1. What is HIPAA Law?

HIPAA is an acronym that stands for the Health Insurance Portability and Accountability Act. HIPAA law was enacted by the U.S. Congress in 1996 to address the security and privacy of health data. It was designed to provide privacy standards to protect patients’ medical records and other health information provided to health plans, doctors, hospitals and other health care providers. Developed by the Department of Health and Human Services (HHS), HIPAA standards provide patients more control over how their personal health information (termed “individually identifiable health information”) is used and disclosed.

Back to top

2. Who is a “Covered Entity”?

HIPAA law applies to “covered entities” which include:

    • Health care providers
    • Health plans
    • Health care clearinghouses (such as billing services)

Back to top

3. How do I know if my business is considered a “covered entity”?

You can download the HHS’ Covered Entity Charts to determine whether your organization qualifies as a “covered entity”.

Back to top

4. What is “individually identifiable health information”?

“Individually identifiable health information” includes demographic data that relates to:

    • the patient’s past, present or future physical or mental health or condition
    • the provision of health care to the patient
    • the past, present, or future payment for the provision of health care to the patient
    • common identifiers (e.g., name, address, birth date, Social Security Number)

Back to top

5. Who is not required to follow HIPAA Privacy and Security Rules?

Organizations that do not have to follow the Privacy and Security Rules include:

    • life insurers
    • employers (HIPAA does not protect your employment records even if the information in your records is health-related)
    • workers compensation carriers
    • schools and school districts
    • state agencies like child protective service agencies
    • law enforcement agencies
    • municipal offices

Back to top

6. What are the most common HIPAA violations?

The 8 most common HIPAA violations can be found here.

Back to top

7. How is HIPAA law enforced?

The HHS’ Office for Civil Rights (OCR) is responsible for enforcing HIPAA law. The OCR enforcement process can be found here.

Back to top

8. How do you file a HIPAA complaint?

If a covered entity violates health information privacy rights or commits any other violation of HIPAA law, a complaint can be filed with OCR either by mail, fax, email or electronically via the OCR Complaint Portal. Anyone can file a HIPAA complaint – a health care provider, patient, patient’s family member, etc.

Back to top

9. What is the penalty for a HIPAA violation?

HIPAA violations result in fines per offense which range between $100 and $50,000. However, there is a $1.5 million limit that one organization can be fined annually. In addition to these fines, the states’ attorneys general can pursue civil actions. And, breaches for greater than 500 patients must be reported to news media.

Back to top

10. How can I ensure my facility is HIPAA compliant?

If you want to ensure your business is HIPAA compliant, start here: 3 Steps to HIPAA Law Compliance

Back to top

Have additional questions?

You can search the database of FAQs regarding HIPAA here.

Sign up for our email newsletter – keep informed about HIPAA, OSHA, JCAHO, and more!



Page 7 of 8« First...678